Price elasticity in sport clubs
Wicker, Pamela
Pricing becomes more important to many enterprises and organisations. This is also the case for non-profit sport clubs. For sport clubs it is important to know about members' responses to changes in membership fees and about their price elasticity, respectively. However up to now, no studies have been carried out about price elasticity in sport clubs, as most studies focus on spectator sport and other non-profit organisations. This book provid...