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We use data to make decisions and maximize performance. Like the runner on the cover who uses data to track her progress, we used student performance data to identify content areas that can be made more direct, concise, and systematic. Learning science reveals that students do not read large chunks of text, so we streamlined this edition to present it in a more focused, succinct, blocked format to improve student learning and retention. Our ne...

The Wild Financial and Managerial Accounting text has quickly become the market leading text that provide a corporate perspective with balanced coverage in this growing course area. With its step-by-step approach and the author's accessible writing style, Financial and Managerial Accounting streamlines complex accounting processes and helps students build confidence by mastering key concepts and procedures. With content that is presented in or...

Revised edition of Fundamental accounting principles, [2017]

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Wild, Managerial Accounting responds to the market's need for an integrated solution with balanced managerial content that has a corporate approach throughout. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. McGraw-Hill's complete digital solution, Connect, provides students every advantage...

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While many texts characterize themselves as having either a user approach or a preparer approach, Williams Financial Accounting is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the Ethics, Fraud & Corporate Governance, Your Turn and Case in Point boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will prepare them for ...

With 55 years of success in the principles of accounting market, Fundamental Accounting Principles, 20th edition by Wild, Shaw and Chiappetta has endured and adapted to changes in accounting, technology, and student learning styles. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design.

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