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We use data to make decisions and maximize performance. Like the runner on the cover who uses data to track her progress, we used student performance data to identify content areas that can be made more direct, concise, and systematic. Learning science reveals that students do not read large chunks of text, so we streamlined this edition to present it in a more focused, succinct, blocked format to improve student learning and retention. Our ne...

The Wild Financial and Managerial Accounting text has quickly become the market leading text that provide a corporate perspective with balanced coverage in this growing course area. With its step-by-step approach and the author's accessible writing style, Financial and Managerial Accounting streamlines complex accounting processes and helps students build confidence by mastering key concepts and procedures. With content that is presented in or...

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While many texts characterize themselves as having either a user approach or a preparer approach, Williams Financial Accounting is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the Ethics, Fraud & Corporate Governance, Your Turn and Case in Point boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will prepare them for ...

With 55 years of success in the principles of accounting market, Fundamental Accounting Principles, 20th edition by Wild, Shaw and Chiappetta has endured and adapted to changes in accounting, technology, and student learning styles. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design.

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SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart the most widely used and intelligent adaptive learning technology SmartBook identifies what you know and don t know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.

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For more than six decades, Fundamental Accounting Principles has helped introductory accounting students succeed. With its step-by-step approach, FAP streamlines complex accounting processes and helps students build confidence by mastering key concepts and procedures. Chapter opening vignettes using dynamic entrepreneurs appeal to all students and show the relevance of accounting. Students are encouraged to think like a businessperson and appl...

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For more than six decades, Fundamental Accounting Principles has helped introductory accounting students succeed. With its step-by-step approach, FAP streamlines complex accounting processes and helps students build confidence by mastering key concepts and procedures. Chapter opening vignettes using dynamic entrepreneurs appeal to all students and show the relevance of accounting. Students are encouraged to think like a businessperson and appl...

Managerial Accountingresponds to the market s need for an integrated solution with balanced managerial content that has acorporate approachthroughout. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Managerial Accountingcan be used in partnership with Financial Accounting Fundamentals (FAF)...

Utilizing the first thirteen chapters of Wild s best-selling, Financial and Managerial Accounting text, Financial Accounting Fundamentalsresponds to the market s request for a low-cost, succinct book, a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning ...