I CHOOSE YOU
Williams, Sara Almost everyone would accept that emotion has an important role to play in marketing, but what isn't appreciated is just how significant it is in driving both engagement and decision making.Today's consumers are bombarded with a vast amount of marketing comms and unsurprisingly, only a minuscule amount of that gets through. On average, we're exposed to 5, 000+ brand messages every day, but we're aware of about 86 with only 12 making a lasting ...