The Profit Impact of Business Intelligence
Williams, Steve (Founder and CEO of DecisionPath Consulting, specializing formulating business-driven, technically-savvy strategies for leveraging business intelligence, analytics, and big data to improve profits. Maryland, USA) / Williams, Nancy (Vice President, DecisionPath Consulting, Gaithersburg, MD)
When Business Intelligence (BI) first came on the scene, it promised a compelling value proposition-
leverage information assets to realize tangible, bottom-line results. BI vendors have responded to the allure of BI, offering tools and technologies designed to support increased customer intimacy, supply chain agility, improved responsiveness to market trends, competitive agility, and improved business performance. Despite the technical potent...