Cognitive Interviewing
Willis, Gordon B. / Willis, Gordon B. `As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate' - Terry Richardson, General Accounting Office
`The combination of theory and practical application will make this a useful book for students as well as professionals wh...