One-To-One Personalization in the Age of Machine Learning...
Wirth, Karl / Sweet, Katie![One-To-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences](https://support.digitalhusky.com/media/annotations/sorted/333/33320670/CHSBZCOP0333320670.jpg)
For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible t...