Domain Names Rewired
Wolfe, Jennifer C / Chasser, Anne H
An essential guide to navigating the shifting Internet landscape
The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1, 000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape?
In an economic time where global brand protection is more important than ever and budgets are leaner, project l...