8 Ergebnisse.

What's wrong with you is what's right with you. To get more done, slow down and sleep more. When you don't know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive in Your Work. Grounded in psychological studies, historical examples and testing with frustrated writers and artists, Inspired! offers paradoxes that turn your cre...

Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention. "I r...

Become the Master of Your Business Fate With proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit. Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your inte...

Unlike the mass of freelance writing books aimed at readers who fondly hope to become wealthy freelance writers any which way they can, " Freelance Wiling: Breaking In Without Selling Out" is for educated people whose primary motivation for trying to get into print is the wish to effectively communicate their ideas, skills and discoveries in appropriate publications. Few books are directed to the potential writer who wants to follow his or her...

Happily Create Customers for Keeps If marketing is the art of creating a customer, sustainable marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the rarely discussed assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing upon her 30 years of business successes and mistakes, creative mark...

Attract Interest, Then Nail the Sale With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent r...

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly u...

Unleash the Power of Words to Sell It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting ...