Visual Merchandising: In-Store Communication to Enhance C...
Zaghi, Karin![Visual Merchandising: In-Store Communication to Enhance Customer Value](https://support.digitalhusky.com/media/annotations/sorted/282/28226312/CHSBZCOP0328226312.jpg)
Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.