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HOW PRESIDENTS USE POLLS

Zaino, Jeanne
HOW PRESIDENTS USE POLLS
When he ran for President in 2000, George W. Bush told voters that he did not govern based on polls or focus groups. Yet a year into his presidency the facts told a different story. Like his predecessors, he assembled a team of top-notch pollsters and focus groups experts and spent a good deal of money collecting data. His actions are in keeping with what has become a common practice among modern American presidents. Since the advent o...

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