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In Herbert Zettl's field-defining text TELEVISION PRODUCTION HANDBOOK, the author emphasizes how production proceeds in the digital age -- from idea to image -- and how it moves through the three major phases, from preproduction to production to postproduction. In this context, you will learn about the necessary tools, examine what they can and cannot do, and explore how they are used to ensure maximum efficiency and effectiveness. This editio...

A guide to video production. It moves students from video concepts and processes to production tools and techniques, and to the production environment (studio and field, inside and outside) and its effects. It features a conceptual framework that leads students from the idea (what to create) to the image (how to create) on video.