6 Ergebnisse.

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices and scientific inquiries in a globalized sport economy.

With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

This book brings together cutting-edge research from leading sport scholars around the world, to illuminate some of the important issues affecting sport on a global level and to demonstrate what cross-cultural management looks like in a sporting context.

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenti...

In recent years, football¿s status as "the world¿s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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