7 Ergebnisse.

This series is the story of BetterNot, a magical character who arrives in a flash to aid parents, coaches and teachers by helping children learn valuable lessons about fairness, honesty, kindness and good manners in ways that fit each child's poor behavior. This is the 3rd book is titled BetterNot! And the Tale of Brat School. It's about a school where some children are disrupting other students and are not trying their very best. BetterNot ar...

This must-have manual for anyone in the entertainment industry offers a practical, 11-step program for creating and packaging compelling entertainment, then maxmizing its full business value. Author Gene Del Vecchio, former vice president at Ogilvy and Mather, goes well beyond the principles of writing a sellable novel or screenplay. He shows how to create a true multi-category business franchise by employing an audience-centric approach that ...

This magical, delightful children's series is about BetterNot, a mysterious character who arrives in a flash to aid parents by helping their children learn fun, yet valuable lessons about morals and manners such as fairness, honesty, and kindness. It is brought to life with unique, colorful, engaging illustrations. This first story is BetterNot! And the Tale of Bratsville. It's about a town filled with very naughty children like Larry Liar, Re...

This series is the story of BetterNot, a fun and magical character who arrives in a flash to aid parents, coaches and teachers by helping children learn valuable lessons about fairness, honesty, kindness and good manners in ways that fits each child's poor behavior. The first book in the series is BetterNot! And the Tale of Bratsville. It's about a town filled with very naughty children like Larry Liar, Rebecca Robber and Lilly Loudmouth. ...

Outlines the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products.

In this fantasy adventure, a shoemaker's young son, heir to an ancient line of kings who are entrusted with the power to protect Man from evil, must save his world from destruction.

In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere. Illus., tables.