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Now in its Seventh Edition, "Writing for the Mass Media" remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media wr...

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MyCommLab is an interactive online solution for Communication courses. This site gives you access to a wealth of resources all geared to meet individual learning needs. MyCommLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This access code gives you access to all of MyCommLab's grade-boosting resrouces. Access code also includes a complete E-Book of your textbook.

Where students learn to communicate with confidence! As an interactive and instructive online solution designed to be used as a supplement to a traditional lecture course or completely administered as an online course, MyCommunicationLab comibines multimedia, video, communication activities, research support, tests, and quizzes to make teaching and learning more relevant and enjoyable.

MyCommunicationLab is an interactive online solution for Communication courses. This site gives you access to a wealth of resources all geared to meet individual learning needs. MyCommunicationLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This access code gives you access to all of MyCommunicationLab's grade-boosting resources. Access code also includes a complete E-Book of Engleberg/Wynn, The Challe...