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Why Don't We Kiss!?: A Contribution to Close the Gap Betw...

De Keyser, Wim / Springael, Johan
Why Don't We Kiss!?: A Contribution to Close the Gap Between Real-World Decision Makers and Theoretical Decision-Model Builders [With CDROM]
Espousing a methodology of KISS--keep it simple, stupid--this text provides accessible guidelines for making sound and logical decisions, as an individual or as a group. Shunning overly complex practices, this resource proposes several simple methods in the field of decision making, resulting from close contacts with real world decision makers. Numerous field cases are used to illustrate the methods, and the accompanying CD-ROM provides reader...

CHF 56.50