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The fight for a better future needs radical collaboration, with the joint effort of governments, NGOs, investors, and corporates, but it also needs exponential technological innovation and new perspectives. Almost a miracle is needed: But this miracle is increasingly being made possible by female leaders from all generations, who have found the courage to act. The book presents stories of sustainability, from small startups to large corporatio...

Argues that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers.

Maps the key innovation initiatives and competitive advantages for banks, drawing examples from real cases of banks and fintech/digital challengers, and from the author's consulting experience. A methodological approach is taken to discuss the hypothetical "singularity bank”, a bank that could make redundant most of its human resources.

Keine Beschreibung.

Offers both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. It is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.

Tourism is an extraordinary laboratory for innovation and creativity today. Just think of the sharing economy, the use of big data, technology applied to cultural tourism, and innovation in transport. This book investigates these areas of experimentation from different standpoints to sketch a map of themes to use for exploration of the sector.

Offers an empirical analysis of large high tech companies and how scientists, researchers and engineers manage knowledge flow to generate innovative outcomes. The book will be useful to managers interested in promoting the generation of innovations in all those organisations in which knowledge is essential (R&D, laboratory, Consulting Firms, Law firms, Advertising Agencies).

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Cultural organisations play a crucial role in the contemporary society, and need to respond to the expectations of multiple private and public actors. This book provides an overall view of the managerial issues and conditions to be met for a business to be well-managed, and reflects on how it is possible to apply them to the world of art and culture.

Keine Beschreibung.

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

The goal of the book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events.

Clearly shows which industries are the most impacted by blockchain technologies and provides several decision support tools to business executives. The book provides a useful state-of-the-art.

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This book is designed as an advanced undergraduate or a first-year graduate course for students from various disciplines and in particular from Economics and Social Sciences. The first part develops the fundamental aspects of mathematical modeling. The second part introduces the basic concepts and techniques of Dynamic Optimization.

Discusses the promises and the challenges behind the use of gamification in public governance, both at the national and supranational levels. The book provides definitions and examples of the application if gamification within the private and public sectors, and introduces readers to problems linked with the use of gamification.

This book's vision is that fashion and luxury brands should "craft" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

Describes why the Made in Italy brand has a strong relevance for Italy's competitiveness, and explores the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy.

Offers a short philosophical guide to our data and algo new world. The book unveils the hidden nature of software data code, the artificial dawn of a new data sensorium, the invisible power of data algorithm, the datum as the new human experience, and the emergence of accidental megastructures called data platforms.

Keine Beschreibung.