The Guide to Understanding Insurance Marketing: How leadi...
A. M. Best Company The Guide to Understanding Insurance Marketing, " published by A.M. Best Co., looks at how leading insurers promote their products, and how service providers make a pitch that resonates with them. This easy-to-read, 82-page guide surveys the marketing landscape used in building, promoting and analyzing brands, complete with quizzes, interesting facts and helpful tips from marketing executives at insurance companies and marketing experts. A bra...