Fundamentals of Global Strategy
De Kluyver, Cornelis A.![Fundamentals of Global Strategy](https://support.digitalhusky.com/media/annotations/sorted/709/7099178/CHSBZCOP037099178.jpg)
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decision...