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Burned out? In a rut? Tired of the hustle?Dave was. It just took a mid-life crisis, quitting his career as a successful business owner, and ultimately ending up in a meaning and purpose-based addictions treatment center to discover this.After hitting rock bottom, Dave finally pressed pause and grasped that something had to change or the rat race would kill him.Taking that step back helped Dave realize that he was only living life for the hustl...

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process, " Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development ...

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows w...

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Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is ...

Sutton uses in-depth research and analysis to show how managers can eliminate mean-spirited and unproductive behavior--while positively channeling some of the virtues of problem employees--to generate a newly productive workplace.

In this extraordinary eye-opening account, University professor Dr. Newport debunks the long-held traditional notion that 'following your passion' is good career advice. Skill and ability trump passion. Inspired by Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannish, but that Jobs himself never fo...

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allow the company to churn out hit after hit and inspire a cult-like following for its products.

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition? What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product?

Instead of teaching the tried-and-true case studies involving GE and Microsoft, what wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization. Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola. Want to learn about scal...

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of this book, which shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers.

In this long awaited book, bestselling author Cohen offers a new--and humorous--look at the art and practice of negotiation in the 21st century.

Former Secretary of the Treasury Hank Paulson -- who was at the very epicenter of the crashing financial markets -- provides a startling, first- person account of what really happened during this time of global financial crisis - and this revised edition features fresh and original material from Paulson on the five-year-anniversary of the 2008 financial crisis. From the man who was in the very middle of this perfect economic storm, Paulson put...

In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek).While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a...

Reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for their products.

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writi...

Animals, Inc."'s compelling and timeless parable is poised for the same success as the business classics "Who Moved My Cheese?" and "Fish!