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Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. H...

The stability and wealth of a nation's economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in recent years, creating more jobs and becoming a source of foreign exchange. Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations is a pivotal reference source for the latest scholarly research on the recent developments and contemporary issues within the servi...

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effectiv...

For any organization, analysis of performance and effectiveness through available data allows for informed decision making. Data envelopment analysis, or DEA, is a popular, effective method that can be used to measure productive efficiency in operations management assessment. Data Envelopment Analysis and Effective Performance Assessment addresses the myriad of practical uses and innovative developments of DEA. Emphasizing the importance of an...

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. The notion of corporate social responsibility (CSR) describes the relationship between a business and society as a whole, considering all tangential effects of business. This facilitates a business environment built around practical regulations and transparency necessary to ensure ethical and responsible ...

To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Knowledge Management Initiatives and Strategies in Small and Medium Enterprises is an authoritative reference source for the latest scholarly material on the management of knowledge resources in smaller-scale enterprises. Hi...

Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age.

The intersection of supply chain management and e-business information systems is a significant topic for the modern business world as understanding which technologies will most effectively enable innovative practices is a key management competency.

This collection, entitled Organizational Advancements through Enterprise Information Systems: Emerging Applications and Developments, provides a comprehensive assessment of the latest developments in the EIS revolution. Individual chapters, which focus on Enterprise Resource Planning (ERP) adoption, the integration of enterprise systems, personalized ERP, and the Semantic Web, offer ideas and solutions for the future of the global enterprise.

The information economy continues to challenge businesses in many ways with information technologies and globalization leading to blurred the organizational boundaries.

Enterprise Information Systems for Business Integration in SMEs: Technological, Organizational, and Social Dimensions discusses the impact of IT on every part of organizational and inter-organizational environments.

Web-Based Supply Chain Management and Digital Signal Processing: Methods for Effective Information Administration and Transmission presents trends and techniques for successful intelligent decision-making andtransfer of products through digital signal processing.

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.

Enterprise information systems touch every process of an organization as new functionalities in previously existing and upcoming solutions are created every day.

Digital Business Security Development: Management Technologies provides comprehensive coverage of issues associated with maintaining business protection in digital environments. Containing state-of-the-art research relevant to informing business practice, this Premier Reference Source provides base level knowledge for managers who are not specialists in the field as well as advanced undergraduate and postgraduate students undertaking research ...

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Knowledge Management Strategies for Business Development addresses the relevance of knowledge management strategies for the advancement of organizations worldwide.

A compendium of the latest industry findings, this resource presents a collection of research on the aspects, roles, and functions of digital enterprise. It provides useful theories and references in topics such as e-business, knowledge management, and enterprise planning.

Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks provides methods that allow for access to corporate and customer data independent of where it resides.

Temporal Structures in Individual Time Management: Practices to Enhance Calendar Tool Design covers the latest concepts, methodologies, techniques, tools, and perspectives essential to understanding individual time management experiences.