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This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

Nematodes, with a simple, tubular body form are the most abundant multicellular animals on earth. Freshwater nematodes are central in the context of environmental monitoring, pollution assessments, global warming and food chain complexes, and this is increasingly being recognised"--

This book applies a gendered lens to the dynamic linkages between climate change and livelihoods in developing countries. It examines how climate change affects women and men in distinct ways, and the implications for earning income and accessing the natural, social, economic, and political resources required to survive and thrive.

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There are many accepted views about the role and position of youth in the African agricultural economy. This book challenges those assumptions by analysing new studies, particularly of gender and social difference. It is a major contribution to current debates and development policy about youth, agriculture and employment in rural Africa"--

This book is a down to earth, practical guide and outlines ten simple steps for improving the business performance of veterinary practices: from recruiting, retaining and managing people, to strategy, marketing and sound financial planning. The book provides valuable guidance to new practice owners and managers.

This book is a down-to-earth, practical guide which provides ten simple steps for success for anyone responsible for recruiting a winning veterinary practice team: whether they are recruiting employees and building their team, or changing culture and creating a supportive environment where employees are engaged and motivated. It is ideal for small business owners who can't afford to employ any human resource support. Intensely practical, it de...

Covering all aspects of the genetics and genomics of the rabbit, this book includes domestication, classical genetics, the rabbit genome, genetic maps and markers, coat colour genetics, immunogenetics, transgenic rabbits and biotechnology applications. It also covers the genetics of meat and fibre production, reproduction and disease resistance"--

This book covers the latest understanding of molecular and genetic bases of abiotic stress tolerance and yield improvement of wheat, maize and sorghum, to develop strategies for improved stress tolerance and enhanced crop productivity"--

This is a user-friendly guide to statistics using SAS(R) OnDemand for Academics, ideal for facilitating the design and analysis of plant science experiments. It presents the most frequently used statistical methods in an easy-to-follow and non-intimidating fashion, and teaches the appropriate use of SAS(R) within the context of plant science research. This book: covers experimental designs and data analysis protocols, is presented as a how-to ...

Natural landscapes are intricately tied to human health and well-being, and increasingly valued for their stress-reduction benefits. Providing an overview of the history, theory, and individual and societal implications of human connection to landscape, this book delivers a research-backed introduction for students, academics and policy makers.

RNA interference (RNAi) has the potential to make major contributions towards sustainable crop production and protection with minimal environmental impacts compared to other technologies. RNAi is being developed and exploited both within plants (i.e. host-induced gene silencing, HIGS) and/or as topical applications (e.g. spray-induced gene silencing, SIGS) for targeting pest and pathogen genes and for manipulating endogenous gene expression in...

The cut flower and foliage industry is a global business with major production locations around the world. With a focus on production in protected cultivation, this book describes how to successfully grow and harvest high quality flowers.

Guava is considered a minor tropical fruit (together with lychee, longan, durian etc.), although is the largest in terms of output. This is the first comprehensive book authored by an international team of experts, and covers botany, biotechnology, propagation, production, pests and diseases, postharvest, and processing"--

After an overview of the principles behind organic cattle production, this book presents how to feed cattle in order to meet organic standards. Including a comprehensive summary of ruminant digestive processes and nutrition, this new edition considers sustainability, profitability, declining organic feed supplies and diet-related health issues"--

There is considerable research on equestrian sport, but virtually none on equestrian events. Similarly, while event management is well covered by the literature, few consider how non-human attendees can affect management issues. This book forms a contribution to two fields, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical im...

Social tourism - the practice of offering programmes, events and activities to enable all population groups to enjoy tourism. This book encourages readers to think critically about challenges faced by the sector, as well as promote research bridging theory and practice in order to move towards more effective social tourism initiatives"--

A practical guide to bees and how they pollinate essential crops. Provides simple, succinct advice on how to increase bee abundance and pollination. Very useful for farmers, horticulturalists, gardeners, and those interested in insect ecology and conservation, including students of entomology and crop protection"--

Domestic livestock in Africa are of importance not only as a source of milk and meat but also as a source of animal traction enabling farmers to cultivate larger areas, with crops providing the staple foods. Trypanosomosis, a parasitic disease transmitted cyclically by the tsetse fly (Glossina spp.), is arguably still the main constraint to livestock production on the continent, preventing full use of the land to feed the rapidly increasing hu...

A catalogue and reference volume of the species diversity of the Chalcidoidea (an important diverse group of parasitic wasps used in biological control of crop pests) based on little known records from Iran and 15 neighbouring countires, an invaluable source of information for all those interested in Chalcidoidea and those working in crop protection (especially biological control) and Integrated Pest Management"--