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Marketing Research

Babin, Barry / Lowe, Ben / Winzar, Hume / D'Alessandro, Steve / Zikmund, William / Zikmund, William
Marketing Research
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in ...

CHF 106.00

Managing Performance through Training and Development

Saks, Alan (University of Toronto) / Haccoun, Robert (Universite de Montreal)
Managing Performance through Training and Development
In our world of increased global competition, economic challenges, changing technology, and demographic changes, organizations are continually challenged to think about their investment in training and development strategies. Managing Performance through Training and Development provides comprehensive and current coverage of training approaches in practice by successful organizations today. By investing in their employees and focusing on enhan...

CHF 125.00

Islamic Banking and Finance

Haniffa, Roszaini / Hudaib, Mohammad
Islamic Banking and Finance
This text provides a comprehensive introduction to the practice of Islamic banking and finance, an increasingly important area in the field of Finance.The authors cover current issues and concepts pertinent to Islamic finance, from the Islamic worldview and economics, to Shariah compliance, Islamic contracts and insurance.

CHF 89.00

Business Research Methods

Quinlan, Christina (Technological University Dublin) / Zikmund, William (Oklahoma State University) / Carr, Jon (North Carolina State University) / Griffin, Mitch (Bradley University, Illinois) / Babin, Barry (University of Mississippi)
Business Research Methods
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a resea...

CHF 89.00

Food and Beverage Service S/NVQ Levels 1 & 2

Adjey, Zoe (Westminster Kingsway College) / Hunter, Gary (Westminster Kingsway College)
Food and Beverage Service S/NVQ Levels 1 & 2
Food and Beverage Service is THE book to help students develop their professional skills in the hospitality industry. Written by authors with years of experience in industry and training, you can be confident that this comprehensive textbook will cover everything that learners need to know for their level 1 and 2 S/NVQ food and beverage service course.

CHF 79.00

Purchasing and Supply Chain Management

van Weele, Arjan (Eindhoven University of Technology)
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective.Fully updated, this highly respected textbook covers the latest developments in purchasing and supply chain management with clear and well-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell, Hewlett Packard, Mattel a...

CHF 107.00