Millennials, Generation Z and the Future of Tourism
Corbisiero, Fabio / Monaco, Salvatore / Ruspini, Elisabetta This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: Wh...