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Emotions, Advertising and Consumer Choice

Hansen, Flemming / Christensen, Sverre R.
Emotions, Advertising and Consumer Choice
This book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and practitioners with an MBA or similar background. The book focuses on recent neurological or psychological insights originating from brain scanning or neurological experiments on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover t...

CHF 99.00

Perspectives on Strategic Risk Management

Andersen, Torben Juul
Perspectives on Strategic Risk Management
Operating across international markets is a highly turbulent affair. The multinational corporation is exposed to many diverse risks, but also attains new strategic opportunities. Strategic risk management can reduce the adverse effects. This book relates to the need for effective strategic risk management practices.

CHF 36.90