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Fifteen of the most distinguished practitioners in the field of sport psychology are featured in Expert Approaches to Sport Psychology: Applied Theories of Performance Excellence. The book includes biographical and autobiographical perspectives on the ways in which these pre-eminent experts developed their authentic and distinctive approaches to the practice of sport psychology. Edited by Mark W. Aoyagi and Artur Poczwardowski, this collection...

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Today's college student-athletes face a wide variety of stressors as they enter the increasingly demanding intercollegiate athletic environment. This Second Edition weaves current research findings, practical examples, and best practices to provide undergraduate and graduate student readers with the necessary tools to effectively and ethically address these issues as future practitioners. Expert chapter authors use their knowledge and experien...

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing...

The exciting and dynamic nature of today's sport industry has sparked career interest from an ever-growing number of students. To meet the demand for quality sport management education, 'Foundations of Sport Management' is designed to offer undergraduate students a stimulating introductory view of the skills and information necessary for a career in the sport industry. Topics covered are designed to reflect the core competencies recommended by...

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As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them ...

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The growing influence of sport has created a unique opportunity to build international relationships for a number of purposes, including cultural, economic, shared humanitarian, and increasingly, political diplomacy. This book explores the influence and effectiveness of sport diplomacy in improving long-term relations between nations by opening a dialogue with international leaders, raising awareness of host countries and to bridging cultural ...

This book explores the ways in which post-modernist and post-structural approaches can enrich the study of the sporting past. Throughout the chapters, the internationally respected authors draw from their own vast experiences within the study of sport history to collectively promote post-modernism and post-structuralism as forms of social theory that can guide the future of sport historical research. The book demonstrates how sport studies sch...

Men and women of the boomer generation now have a book about exercise catered to their specific needs and circumstances. A recent New York Times article on the elderly and exercise proclaims. Encouraged by doctors to continue to exercise three to five times a week for their health, a legion of running, swimming and biking elders are flouting the conventional limits of the middle-aged body's abilities, and filling the nation's operating rooms a...