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Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explo...

This book provides a detailed look at all facets of the education process from training requirements to certification to developing a mental training program. Intended for those seeking to become sport psychology professionals, and unlike any other counselling text, this book supplies the student with the information, tools, and essential steps needed to become a fully certified sport psychologist.

Sport is more than competition and the opportunity to become physically fit. Sport and physical activity offer opportunities for people and communities to forge improved relations. Case Studies in Sport Development: Contemporary Stories Promoting Health, Peace, and Social Justice reveals how experiences from across our global community have served as the conduit to harmony within and among people. Internationally renowned co-editors Robert J S...

Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John...

This substantially revised edition retains the rich history and context that made the first two editions so widely acclaimed. Yet this third edition not only expands on the hurdles and triumphs of African American student-athletes, but it also examines the injustices toward and successes of coaches, administrators, and international student-athletes. Editors Dana Brooks and Ronald Althouse have assembled an elite collection of scholars in orde...

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, buildin...

Though an integral element of sport sociology, the study of masculinities in sport has been largely confined to Western sports such as American football. This book provides a more expanded view, offering tantalising insights into sport and manliness from culturally and geographically distinct perspectives. Editors Jorge Knijnik and Daryl Adair, along with a group of international researchers, articulate how various types of masculinities can b...

At the upper levels of performance in situations where competing individuals and teams have all the technical skill and knowledge required to be successful, psychological factors become important determinants of outcome. The ability to control emotions, to communicate effectively and to perform under pressure is what separates winners from losers.

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This is a practical guide with a step-by-step process for establishing and maintaining a consulting practice for today's sport and performance psychology professionals. Editor Jim Taylor and a talented team of authors provide a foundation of knowledge and skills necessary to establish and maintain a consulting practice and explore the gamut of issues including understanding the progression of professional development, creating a performance mo...

This book analyses the meaning attached to sport in South African societies, past and present. It explores the history and changing meanings attached to particular sports in the old and new South Africas, and the ways in which sport is being used in the present. In particular, it examines the prominent team sports of rugby, soccer, and cricket in the creation of social divisions and unities over the course of South African history.

The Ninth World Congress of Sport Psychology inspired this book which includes contributions by the gathering's keynote speakers substantially extended and updated from their conference presentations on the theme 'Innovations in Sport Psychology: Linking Theory and Practice'. Targeted toward researchers sport psychology consultants and students the text addresses recent innovations in the field and charts the links between theory and practice....

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This is the ideal resource for college professors, school teachers, and others who need financing for their programs. The directory includes more than 140 funding sources that are sorted into four categories: organisations federal grants and contracts private and corporate foundation announcements awards, fellowships, and scholarships. Detailed entries offer highly specific, useful information: deadlines program descriptions funding levels con...

Each of the well-researched chapters in this comprehensive volume makes a singular contribution to understanding the complexities of diversity and social justice in college sports. Chapters are grouped into sections that address major components: Historical Analysis, Social Justice and Cultural Concerns, African American Coaching and Other Leadership Opportunities, Media, Media Images, and Stereotyping, Intersection of Race, Sport, and Law, Sp...

Outlines the conceptual basis of the athlete burnout syndrome and its measurement. This manual delineates the process used in developing the ABQ and provides users with information on the meaning of scores derived from its use.

Provides readers with an advanced understanding of the major themes that reflect the development and status of sport and exercise psychology. This book focuses on the key aspects of sport and exercise psychology to examine and explain the advanced findings and directions of research.

This book presents the collection of extended papers by the invited keynote speakers and two early career awardees at the 11th ISSP World Congress of Sport Psychology. The 10 papers are grouped together in pairs in five different topics: Sport Psychology Theory and Practice, Sport Psychology Practice, Psychology of Exercise, Cognitive Psychology and Psychophysiology, Motor Skill and Expert Performance. The chapters reflect the range of importa...

Written for students with some exposure to economics concepts and analysis, "Economics of Sport" is ideal for a lower division elective course for economics majors, for master's students in sport management, or for economics professors who are in the process of learning more about the sport industry. In its newly updated 13 chapters, this second edition defines the sport industry and reviews economic concepts before examining in detail such ce...

The widely acclaimed Group Environment Questionnaire is a test that assesses group cohesion in sport measures the task and social aspects of an athlete's perceptions of and attraction to the group. The GEQ contains 18 items and has four scales: Individual Attraction to Group Task, Individual Attraction to Group Social, Group Integration Task, and Group Integration Social. This Manual provides the test user with extensive detail about the GEQ. ...