For the Culture
Collins, Marcus![For the Culture](https://support.digitalhusky.com/media/annotations/sorted/419/41976919/CHSBZCOP0341976919.jpg)
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we ...