Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
Explore the impact of open banking on financial inclusion with this practical, measured guide exploring its realities, opportunities and challenges for the financial services industry.
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.
Learn to think critically about environmental, social and corporate governance (ESG) and take a holistic approach to business that balances change with long-term organizational resilience and sustainable growth.
Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.
Learn to think critically about environmental, social and corporate governance (ESG) and take a holistic approach to business that balances change with long-term organizational resilience and sustainable growth.
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
Discover how to design, develop and implement a successful internal communication strategy to transform your business from the inside out and unlock the power of corporate communication.
Discover how to design, develop and implement a successful internal communication strategy to transform your business from the inside out and unlock the power of corporate communication.
Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.
Approach sourcing strategically and deliver profitability and new supply-side value effectively with this step-by-step guide to the tools, techniques and application of category management.
Approach sourcing strategically and deliver profitability and new supply-side value effectively with this step-by-step guide to the tools, techniques and application of category management.
Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.