1922 Ergebnisse - Zeige 1881 von 1900.

Application forms are designed to filter out unsuitable applicants and to ensure candidates for interview can be assessed objectively. How do you make sure that you pitch yourself properly and ensure your job application is more successful than those of others in the candidate pool? This book holds the answer. Preparing the Perfect Job Application is written for today's candidate, seeking success in an ever-competitive and more unforgiving job...

Everyone at some point in their life will have to attend an interview. Whether they are applying for a job, a promotion, a training programme or even a college course, the fact remains that a questioning process will occur and the need to create a good impression is essential. Now in its fifth edition, this extremely useful guide shows you how to portray professionalism and confidence and take control of the interview process. Breaking the pro...

Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective wh...

Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips o...

When it really is a matter of life and death, how do risk management strategies stand up to the pressure? Do such radical situations have a practical relevance to risk management policies in today's business and financial worlds? Managing Risk in Extreme Environments looks at real-life examples - from epidemics to earthquakes - to showcase risk management strategies which have been tested in adverse conditions and shown to succeed. The aut...

Building the Value Machine represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. The challenge is to find the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership in order to ...

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence, to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will als...

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that. In clear, practical language, this book takes you thro...

Whilst most people are aware of the importance of keeping their bodies in good shape, it is only in recent years that there has been a widespread acceptance that the brain is stimulated by originality, thrives on challenge and needs to be exercised and trained just as much as other parts of the body. The Brain Fitness Workout includes a wide range of puzzles, tests and workouts designed to provide original and stimulating mental challenges ...

storytelling is not just the province of children, stories can be used to re-frame and re-size problems and provide useful metaphors for the boardroom, office and individual. Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches to reinforce key messages or stimulate fresh thinking. The book includes 50 tried and tested tales that can be used in a change ma...

In today's business environment extraordinary rates of change are driving the evolution of talent management from being a strategy that deals with skills shortages to a more comprehensive one that represents a radically different way of managing people and organizations. In The Value of Talent Janice Caplan proposes a brand new inclusive approach to talent management which recognizes that to survive and prosper in this world, organizations req...

In More Tales for Trainers, Margaret Parkin presents a further 50 stories, anecdotes, metaphors and poetry, which any trainer or manager can readily use to encourage and engage learners. Beginning by setting the use of stories in learning on a sound theoretical footing, the book goes on to include sample stories that trainers can use to address a number of learning and development needs. The stories cover all the key areas in organizational tr...

Verbal reasoning or literacy tests are commonly used for selection and assessment purposes in order to establish how competent candidates are in their use of English. How to Pass Verbal Reasoning Tests will help you prepare for such tests and gain the confidence to succeed. There is expert advice on improving skills and test techniques, as well as hundreds of practice questions that will help you get used to the type of questions asked. ...

Scientists and psychologists now argue that people are emotional, not rational, decision-makers. Grounded in psychology and neurobiology as well as a study of advertising tactics, this new book from Dan Hill (author of "Emotionomics") provides ten rules that enable companies and advertising agencies to be more effective. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising stra...

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury, a failed company takeover causes share prices to plummet, or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No ...

How to Run Successful Employee Incentive Schemes provides practical advice for anyone who is responsible for constructing effective motivation programmes or incentive schemes for staff, salespeople or distributors. This revised third edition, which is now endorsed by the Institute of Sales Promotion, includes up-to-date and relevant information for all those looking to motivate staff in order to maximize profit potential. Using relevant inte...

This book is written for the person who finds themselves handed a major corporate project and is wondering how to see it through successfully without ending up on the candidacy list for the sack. Written from a real-world perspective, this book provides you with a template for success based on project management techniques from the school of corporate hard knocks. Author Richard Jones shows you how to avoid project killers, such as inheritin...

Human Capital Management (HCM) has recently been described as a high-level strategic issue that seeks to analyze, measure and evaluate how people policies and practices create value. Put simply, HCM is about creating and demonstrating the value that great people and great people management add to an organization. This unique book describes how HCM provides a bridge between human resource management and business strategy. It also demonstrates...

Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost e...

For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused. This handy guide provides you with the structure and guidance you need to minimise disruption and maximise performance during the crucial first 100 days. Written by Peter Fischer, an industrial psychologist and psychotherapist, the book provides you with tried...