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Fast PR

Blanchard, Paul
Fast PR
It doesn't matter if you're an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you're reading this book then I'm going to call you a Media Wannabe. You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere - and fast.But PR agencies suck. They trade on fear. They tell you that you can't do it yourself. That it's too complicated. But that's all bollocks - and it's...

CHF 61.00

Mr Pizza and All That Jazz

Boizot, Peter
Mr Pizza and All That Jazz
Peter Boizot is a remarkable entrepreneur and philanthropist lucky enough to have led a truly extraordinary life. Known to many as 'Mr Peterborough', he's the jazz-loving party animal who introduced pizza to England's hungry masses decades ago, making millions from his wildly successful PizzaExpress chain as a result - and giving much of it away to charity. Now in his mid-eighties, Peter's incredible story comes to life in 'Mr. Pizza', with al...

CHF 20.90

Emerging Markets in an Upside Down World

Booth, Jerome
Emerging Markets in an Upside Down World
The world is upside down. The emerging market countries are more important than many investors realise. They have been catching up with the West over the past few decades. Greater market freedom has spread since the end of the Cold War, and with it institutional changes which have further assisted emerging economies in becoming more productive, flexible, and resilient. The Western financial crisis from 2008 has quickened the pace of the r...

CHF 30.90