It doesn't matter if you're an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you're reading this book then I'm going to call you a Media Wannabe. You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere - and fast.But PR agencies suck. They trade on fear. They tell you that you can't do it yourself. That it's too complicated. But that's all bollocks - and it's...
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