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By leading career advisor and business psychologist Dr Rob Yeung, this great book answers all those questions (including the controversial ones!) you have ever wanted to ask about interviews and job-hunting.

Social entrepreneurship has the potential to transform corporate practice and make a major contribution towards solving the world's ills and problems. This book describes how virtually anyone can become a social entrepreneur, whether you want to create change in your local community or the entire planet. There are already well-known role models - Jamie Oliver, Muhammad Yunus, Bill Gates - of who this book profiles. Such social entrepreneurs ar...

Business history shows that it is those who persevere despite repeated failure who win through in the end. Thomas Edison, P.T.Barnum, Walt Disney, James Dyson, Madonna, Steve Jobs, Mary K. Ash, Sumner Redstone, Bill Gates, Donald Trump, Martha Stewart and so on epitomize this never-say-die mindset. Failure, it seems, is one of the keys to commercial success, arguably the key. This book champions those who challenged conventional marketing wisd...

At last, a management thriller has arrived: sometimes you have to kill to make a killing."I read The Marketing Code from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit." -Professor Philip Kotler, marketing guru."If The Marketing Code doesn't wind up in every marketer's Christmas stocking, it won't be for lack of wit or craftsmanship"-Harv...

Do you have a problem to solve? Do you lack imagination and creativity? Do you want to more imaginative and creative? This original book gets readers thinking, observing, writing, solving - or simply staring out of the window and pondering the world in an new and interesting way. Consisting of 188 ideas and colour images, this book is designed to stimulate your imagination and get your creative juices flowing. It's a book of intriguing, mischi...

An action-packed prequel to the acclaimed The Marketing Code, Agents & Dealers races from Edinburgh to Nuremberg via Belfast and Dublin. Spine-chilling and side-splitting by turns, it reveals the whereabouts of the legendary Spear of Destiny, uncovers the equally legendary encounter between Adolf Hitler and W.B. Yeats, exposes a ruthless secret society at the heart of Ireland's unstoppable Tiger economy and unmasks the blood-soaked background ...

Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what constitutes a fair salary to the impact of globalisation). A new breed of economists - known as behavioural economists - has started to o...

IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society, and of being indelibly written into people's lifestyles.Unlike the majority of the top international brands, IKEA is not American-owned. This book - now updated and revised - tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language...

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Based on the Advertising Effectiveness Awards, which is the broadest and most respected awards organization in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing strategy, together with its articulation in advertising, and ultimat...

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Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levis), with sporting prowess (Nike, NBA, Timberland), and with technological supermacy (Micros...

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This book, by a world-renowned business psychologist, offers 80 concise bites of management advice and wisdom. Just like dim sum dishes, each of the 80 chapters are different in content, but ultimately complement each other. Moreover, dim sum is a nourishing meal due to its variety. In the same way, managers need to be exposed to a variety of ideas, techniques and processes in order to handle the ever-changing work environment. Too much of any...