BRAND STRATEGIES
Parson, Mike![BRAND STRATEGIES](https://support.digitalhusky.com/media/annotations/sorted/364/36478627/CHSBZCOP0336478627.jpg)
Your Customers Never Stop to Use this Awesome book!By definition, a brand strategy is a long-term plan for developing a successful brand to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.Brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A ...