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Leveraging Online Search Data as a Source of Marketing In...

Du, Rex Yuxing / Hsieh, Tsung-Yiou
Leveraging Online Search Data as a Source of Marketing Insights
Leveraging Online Search Data as a Source of Marketing Insights is written with two main audiences in mind. For practitioners, it offers a guide on how best to utilize platforms such as Google Trends and extract actionable insights for a wide array of business decisions illustrated with real-world example applications. For academics, it provides a literature review and a framework that integrates the various avenues through which online search...

CHF 87.00

Firm Social Capital and the Innovation Process

Parrish, Christopher Lee
Firm Social Capital and the Innovation Process
Firm Social Capital and the Innovation Process conceptualizes, measures, and evaluates social capital as a productive input for innovative firms. First, a theoretical production function is conceptualized that considers social capital as an input into the production of three important innovation outputs: receipt of developmental (i.e., late-stage) funding, commercialization of an innovation realized through sales of a new product, service, or ...

CHF 139.00

An Operations Management Perspective on Design Thinking

Fixson, Sebastian
An Operations Management Perspective on Design Thinking
An Operations Management Perspective on Design Thinking provides a map of what is known about mechanisms of design thinking when looking through an operations management lens and identifies areas where knowledge gaps still exist. In applying the operations management lens, the author constructs a simple framework for how to assess progress in design thinking activities. To provide improved design thinking progress measures, the author expands ...

CHF 89.00

Data-Driven Technology for Children's Health and Wellbeing

Chen, Yunan / Su, Zhaoyuan
Data-Driven Technology for Children's Health and Wellbeing
Data-driven health informatics technologies such as mobile health apps and wearable and smart medical devices have become ubiquitous in people's daily lives. As these technologies advance and become more pervasive, the datafication of personal health research has grown substantially in recent years. The field is however primarily focused on adult users, leaving a limited understanding of children's data practices and technology for managing th...

CHF 101.00

A Friendly Tutorial on Mean-Field Spin Glass Techniques f...

Montanari, Andrea / Sen, Subhabrata
A Friendly Tutorial on Mean-Field Spin Glass Techniques for Non-Physicists
Spin glass models were introduced by physicists in the 1970s to model the statistical properties of certain magnetic materials. Over the last half century, these models have motivated a blossoming line of mathematical work with applications to multiple fields, at first sight distant from physics. This tutorial is deliberately written in a somewhat non-standard style, from several viewpoints. Rather than developing the theory in the most genera...

CHF 124.00

Cloud and Edge Computing for Connected and Automated Vehi...

Wang, Ziran / Yu, Bo / Zhu, Qi
Cloud and Edge Computing for Connected and Automated Vehicles
The recent development of cloud computing and edge computing shows great promise for the Connected and Automated Vehicle (CAV), by enabling CAVs to offload their massive on-board data and heavy computing tasks. Leveraging the Internet of Things (IoT) technology, different entities in the intelligent transportation system (e.g., vehicles, infrastructure, traffic management centers, etc.) get connected with each other, thus making the entire sys...

CHF 124.00

A Survey of Decision-Theoretic Approaches for Robotic Env...

Chen, Zhiang / Das, Jnaneshwar / Sung, Yoonchang
A Survey of Decision-Theoretic Approaches for Robotic Environmental Monitoring
Environmental monitoring is a crucial field encompassing diverse applications, including marine exploration, wildlife conservation, ecosystem assessment, and air quality monitoring. Collecting accurate and timely data from inaccessible locations and challenging environments is essential for understanding and addressing environmental issues. Robots offer a promising solution by enabling data collection at unprecedented spatio-temporal scales. H...

CHF 94.00

Cybersecurity for Modern Smart Grid Against Emerging Threats

Chen, Yao / Mashima, Daisuke / Roomi, Muhammad M.
Cybersecurity for Modern Smart Grid Against Emerging Threats
Smart Grid is a power grid system that uses digital communication technologies. By deploying intelligent devices throughout the power grid infrastructure, from power generation to consumption, and enabling communication among them, it revolutionizes the modern power grid industry with increased efficiency, reliability, and availability. However, reliance on information and communication technologies has also made the smart grids exposed to new...

CHF 94.00

Technical Financial Innovation, Solving the Interoperabil...

Serrano Orozco, Martin / Khorsand, Bardia / Soldatos, John
Technical Financial Innovation, Solving the Interoperability Problems of Europe
This third and final part of the INFINITECH book series begins by providing a definition for FinTech, namely: the use of technology to underpin the delivery of financial services. The book further discusses why FinTech is the focus of industry nowadays, as the waves of digitization, and financial technology (FinTech) and insurance technology (InsuranceTech) are rapidly transforming the financial and insurance services industry. The book also i...

CHF 171.00

Entrepreneurial Ecosystem Mechanisms

Wurth, Bernd / Stam, Erik / Spigel, Ben
Entrepreneurial Ecosystem Mechanisms
Entrepreneurial Ecosystem Mechanisms structures and synthesizes the field of entrepreneurial ecosystem studies with a focus on the empirical evidence of the underlying causal mechanisms. First the authors define some key academic 'tools' underpinning the analysis: concept, framework, model, theory, and mechanisms. Next, they identify, categorize, and organize the factors deemed most relevant to understanding entrepreneurial ecosystems: a frame...

CHF 120.00

The Evolution of Hidden Champions as Niche Entrepreneurs

Lehmann, Erik E. / Schenkenhofer, Julian
The Evolution of Hidden Champions as Niche Entrepreneurs
A stream of research has begun to examine other forms of entrepreneurship, one of them being niche entrepreneurship with hidden champions being a prime example of these. Many economies are powered by rather small and medium sizes companies and some of these companies have become world-market leaders in highly specific niche markets and had been termed "hidden champions". Hidden champions are small to midsized companies that are often technolog...

CHF 113.00

Reinforcement Learning, Bit by Bit

Lu, Xiuyuan / Roy, Benjamin van / Dwaracherla, Vikranth
Reinforcement Learning, Bit by Bit
Reinforcement learning agents have demonstrated remarkable achievements in simulated environments. Data efficiency, however, significantly impedes carrying this success over to real environments. The design of data-efficient agents that address this problem calls for a deeper understanding of information acquisition and representation. This tutorial offers a framework that can guide associated agent design decisions. This framework is inspired...

CHF 150.00

Frontiers in Supply Chain Finance and Risk Management

Dong, Ling / Kouvelis, Panos
Frontiers in Supply Chain Finance and Risk Management
This monograph contains eight thought-leading contributions on various topics related to supply chain finance and risk management: "Disruption Mitigation and Pricing Flexibility" by Oben Ceryan and Florian Lücker. "Optimal Newsvendor IRM with Downside Risk" by Paolo Guiotto and Andrea Roncoroni. "Competitive Forward and Spot Trading Under Yield Uncertainty" by Lusheng Shao, Derui Wang, and Xiaole Wu. "The Impact of Commodity Price Uncertainty ...

CHF 140.00

Data Structures for Data-Intensive Applications

Athanassoulis, Manos / Idreos, Stratos / Shasha, Dennis
Data Structures for Data-Intensive Applications
Data structures are the means by which software programs store and retrieve data. This monograph focuses on key-value data structures, which are widely used for data-intensive applications thanks to the versatility of the key-value data model. Key-value data structures constitute the core of any data-driven system. They provide the means to store, search, and modify data residing at various levels of the storage and memory hierarchy. Designing...

CHF 138.00

Perspectives of Neurodiverse Participants in Interactive ...

Sitbon, Laurianne / Berget, Gerd / Brereton, Margot
Perspectives of Neurodiverse Participants in Interactive Information Retrieval
Perspectives of Neurodiverse Participants in Interactive Information Retrieval offers a survey of work to date to inform how interactions in information retrieval systems could afford inclusion of users who are neurodiverse. The existing work is positioned within a range of philosophies, frameworks, and epistemologies that frame the importance of including neurodiverse users in all stages of research and development of Interactive Information ...

CHF 128.00

Rethinking State Capitalism

Grosman, Anna / Schnyder, Gerhard / Cuervo-Cazurra, Alvaro
Rethinking State Capitalism
Rethinking State Capitalism: A Cross-Disciplinary Perspective on the State's Role in the Economy aims to foster cross-fertilization and thinking across social science disciplines about a new theory of the state in the economy. The authors review the state capitalism literature from various disciplines to shed light on the theorization of the state in socioeconomics by focusing on different themes. The study is structured into sections each pre...

CHF 99.00

Decentralized Finance

Capponi, Agostino / Iyengar, Garud / Sethuraman, Jay
Decentralized Finance
Financial markets are undergoing an unprecedented transformation. Technological advances have brought major improvements to the operations of financial services. While these advances promote improved accessibility and convenience, traditional finance shortcomings like lack of transparency and moral hazard continue to plague centralized platforms, imposing societal costs. The advent of distributed ledger technologies presents an opportunity to ...

CHF 65.00

Intervention-based Research in Operations Management

Chandrasekaran, Aravind / Oliva, Rogelio / Salvador, Fabrizio
Intervention-based Research in Operations Management
Intervention-based research (IBR) is a research method where scholars closely interact with practicing managers in understanding and solving complex problems with the ultimate goal of generating novel theoretical insights. IBR calls for researchers to be actively involved in the problem-solving process and is particularly relevant and promising for operations management (OM) scholars, whose mission is to engage with practice to provide working...

CHF 88.00

Contagion Source Detection in Epidemic and Infodemic Outb...

Tan, Chee Wei / Yu, Pei-Duo
Contagion Source Detection in Epidemic and Infodemic Outbreaks
The rapid spread of infectious diseases and online rumors share similarities in terms of their speed, scale, and patterns of contagion. Although these two phenomena have historically been studied separately, the COVID-19 pandemic has highlighted the devastating consequences that simultaneous crises of epidemics and misinformation can have on the world. Soon after the outbreak of COVID-19, the World Health Organization launched a campaign again...

CHF 137.00

The Theory of Auditing Economics

Ye, Minlei
The Theory of Auditing Economics
The Theory of Auditing Economics provides a review of existing auditing economic theory, highlights the limitations of the literature, and discusses possible future research. Specifically, the objective of this monograph is two-fold: to provide researchers who are interested in analytical auditing with an overview of the existing literature, and to explain auditing theory to researchers who employ other methodologies, such as archival or exper...

CHF 133.00