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Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing.

Focuses on one of the important classes of robots - manipulators or robotic arms - and provides a thorough treatment of its kinematics, dynamics, and control. The book also covers the problem of trajectory generation and robot programming.

This compact and concise textbook, in its second edition, gives clear analyses of the principles and practices of management control systems being practised by the companies all over the world. Divided into seven sections, the book explains the various approaches and designs of management control systems.

Describes in a nutshell the basic and applied aspects of livestock production management in the Indian context. The book covers all the important information about farm animals and poultry - their breeds, reproduction and breeding, feeds and feeding, housing requirement, care and management, and health control measures.

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Presents coverage of a wide range of topics with a view to examining the increased challenges that will be faced by academics, accounting, and management professionals in the globally converging dynamic environment of accounting standards.

A considerably revised and updated new edition, covering contemporary diverse public relations and media practices. This new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information.

Presents concepts pertaining to digital communication in a simplified manner. Mathematical intricacies of ideas which form the bedrock of digital communication such as sampling, baseband data transmission, information theory, error control coding, and modulation are presented in a style understandable to an undergraduate student.

Equips readers with the knowledge, understanding, skills, interests and attitude needed for working in inclusive schools. The book presents the essentials related to the nature of the different types of disabilities or impairments, diversities and exceptionalities of the children in an inclusive school.

Provides readers with the knowledge and skills to help developing children reach their potential, and instil in them the sense of responsibility towards their society and nation. The book is primarily designed for the undergraduate students of education and elementary education.

Explains the legal aspects of different business laws to help students understand and gain knowledge of the legal environment in which business operates. The book presents a systematic and in-depth treatment of various acts in a concise, lucid and illustrative manner, using practical exam.

Provides a rich source of information relevant to the field of assessment and learning. The book describes various techniques and methods for evaluating the potential, ability, interest and attitude of learners for understanding the ways to further build up the pyramid of their learning.

A pastoral comedy, As You Like It is regarded as one of Shakespeare's greatest comedies. This volume provides fully-annotated text explained in an easy-to-understand language, a detailed introduction to the play, and an act-wise summary at the end of each act.

Covers in a single volume the diverse aspects of linguistics, such as phonetics, phonology, morphology, syntax, semantics, historical linguistics, and language families. The book also deals, in detail, with applied linguistics, sociolinguistics, psycholinguistics, and stylistics.

Provides a sound understanding of the foundations of data analysis, in addition to covering many important advanced topics. Moreover, all the techniques have been implemented using R language as well as Excel. This book is intended for the undergraduate and postgraduate students of management and engineering.

Industrial safety management calls for good understanding of all components, including people, equipment, materials, processes and practices and applicable statutes and standards so that the hazards, risks and accidents can be avoided. The book addresses all these areas and explains their principles.

Intended for undergraduate and postgraduate students of computer science and engineering, information technology, and electrical and electronics engineering, this text bridges the gaps in knowledge of the seemingly difficult areas of machine learning and nature inspired computing.

Provides coverage of the structural changes of the Indian economy since independence, with greater focus on the period since reforms of the 1990s. Besides giving an overview of the broad trends of the economy, an attempt has been made to define various important concepts that may be useful for any student learning the subject.

Provides a thorough understanding of the basic concepts, theories and principles of engineering physics in as easy and straight forward manner as possible. The book not only provides a clear theoretical concept of the subject but also includes a large number of solved problems followed by unsolved problems to reinforce understanding.

Explains the factors that contribute to the aesthetics as well as performance of a textile product. Organised in seven parts, this book adopts a systematic approach in defining and exploring the concepts of fabric science.