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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets.

There are few industry sectors in the world today with more potential than renewable and hydrogen energy. Clean, green and renewable energy technologies are receiving immense emphasis from investors, environmentalists, governments and major corporations. A wide variety of technologies are being researched, developed and implemented on a global basis, from Stirling engines to wind power, from advanced nuclear plants to geothermal and fuel cells...

Offers the only complete reference to the American Health Care Industry and its leading corporations. No other source provides this book's easy-to-understand comparisons of national health expenditures, emerging technologies, patient populations, hospitals, clinics, corporations, research, Medicare, Medicaid, managed care and many other areas of vital importance.

No other guide covers the complete retail picture like this exciting new volume. Which are the hottest retailers? What lies ahead? This reference shows trends and a provides thorough analysis of technologies, chain stores, shopping centres, mergers, finances and future growth within the industry. The corporate profiles section covers the Retail 500 Firms, giving complete profiles of the leading, fastest growing retail chains around the world, ...

Covers everything from major oil companies to independents, utilities, pipelines, coal, LNG, oil field services, refiners and more. It features trends and technologies analysis, and includes statistical tables, a glossary and our unique profiles of The Energy 500 Firms. Petroleum topics include upstream and downstream. Additional topics include coal, natural gas and LNG. Statistical tables cover everything from energy consumption, production a...

This carefully-researched book covers exciting trends in supply chain and logistics management, transportation, just in time delivery, warehousing, distribution, intermodal shipment systems, airlines, trains, marine transport, courier services, logistics services, purchasing and advanced technologies such as RFID. It includes thorough market analysis as well as trends analysis.

The food industry is among the most competitive and globally-linked of all business sectors. Plunkett's Food Industry Almanac is your guide to the entire food business, from production, to distribution, to retailing. This exciting new book covers everything you need to know about the food, beverage and tobacco industry.

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Presents a complete guide to the trends and leading companies in the engineering, research, design, innovation and development business fields, covering those firms that are dominant in engineering-based design and development, as well as leaders in technology-based research and development. The book also contains major statistical tables, and expertly written profiles of 500 top global engineering and research firms.

Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices. This reference analyses mobile advertising, mobile banking, WiMax, LTE and other wireless standards. Mobile entertainment is covered, including TV and other programming adapted for the cell screen. In addition, wireless markets in India, China and Africa, and competition between handset manufacturers are covered.

This new almanac will be your ready-reference guide to the e-commerce and internet business worldwide. It provides all of the data you need, including complete e-commerce statistics, trends and technologies analysis, internet research and development, growth companies, online services and markets, bricks and clicks and other online retailing strategies, emerging e-commerce technologies and Internet usage trends.

This mid-size firms companion book covers employers of all types from 100 to 2, 500 employees in size. No other source provides this book's easy-to-understand comparisons of growth, corporate culture, salaries, benefits, pension plans and profit sharing at mid-size corporations. It contains profiles of highly successful companies that are of vital importance to job-seekers of all types.

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Our exciting new Plunkett's Education, EdTech and MOOCs Industry Almanac offers a comprehensive market research and reference package covering the entire business side of the education field. Profiles of leading companies in education technology, leading for-profit schools and universities, text book publishers and more are covered in exacting details. We give you a thorough analysis of the trends that are creating massive changes within this ...

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Outsourcing of all types, offshoring of business processing, offshore contract manufacturing and globalization in general continue to create massive change in the world of business. This revolution creates both opportunities and challenges for organizations, managers and professionals of all types. Plunkett's Outsourcing & Offshoring Industry Almanac covers these sectors in detail.

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