Retail Product Management: Buying and Merchandising
Varley, Rosemary![Retail Product Management: Buying and Merchandising](https://support.digitalhusky.com/media/annotations/sorted/151/1516401/CHSBZCOP031516401.jpg)
There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing.
With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case ...