Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand¿s identity.
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand¿s identity.
Ellen Helsper goes beyond questions of digital divides and whös connected or not. She asks why and how social and digital inequalities are linked, as she reveals the tangible outcomes of socio-digital inequalities to everyday lives in an expert exploration of contemporary theory, research and practice in socio-digital inequalities. She makes an urgent call to broaden our horizons, to expand our theoretical and methodological toolkits, and work...
In a new textbook designed for students new to statistics and social data, Gorard focuses on non-inferential statistics as a basis to provide readers with fundamental statistical literacy. Assuming no previous statistical knowledge, the author demystifies the subject in an engaging and approachable style.
Packed with examples, including a full sample puzzle game for you to use with your students, this book is a primer for classroom teachers on designing robust learning activities using problem-solving principles.
Packed with examples, including a full sample puzzle game for you to use with your students, this book is a primer for classroom teachers on designing robust learning activities using problem-solving principles.
Through a combination of social theory, polemic and close attention to empirical detail, author Nigel Thrift demonstrates how and why cities cause mass animal death and hasten the destruction of the planet. The book then attempts to set out how ¿we¿ can navigate out of the current situation and towards a world in which cities no longer act as killers but become aligned with the lives of other beings.
Through a combination of social theory, polemic and close attention to empirical detail, author Nigel Thrift demonstrates how and why cities cause mass animal death and hasten the destruction of the planet. The book then attempts to set out how ¿we¿ can navigate out of the current situation and towards a world in which cities no longer act as killers but become aligned with the lives of other beings.
An unrivalled exploration of what visual ethnography is and what it should be, this book maintains a fine balance between theory and practice. The author provides up-to-date digital and technological topics in this 4th edition, offering clear, relevant guidance on the approaches that contemporary students want to understand and the tools they want to use.
Evolutionary psychology is an important and rapidly expanding area in the life, social, and behavioral sciences, and this Handbook represents the most comprehensive and up-to-date reference text in the field today.
This updated second edition brings together text, video, full-colour illustrations, interactive activities and more, to provide nursing students with a comprehensive guide to understanding the healthy functioning of the human body.
Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and often humorous way.
Numeracy for All Learners is a wide-ranging overview of how Math Recovery® theory, pedagogy, and tools can be applied meaningfully to special education to support learners with a wide range of educational needs.
Evolutionary psychology is an important and rapidly expanding area in the life, social, and behavioral sciences, and this Handbook represents the most comprehensive and up-to-date reference text in the field today.
Packed with practical advice and real-world examples, this step-by-step guide is an accessible introduction to doing quantitative social research using Microsoft Excel.
Introducing a broad range of innovative and creative qualitative methods, this accessible book shows you how to use them in research project while providing straightforward advice on how to approach every step of the process, from planning and organisation to writing up and disseminating research. The authors provide a complete toolkit for conducting research in this field, while rendering the most novel and cutting-edge methods unintimidating...
Introducing a broad range of innovative and creative qualitative methods, this accessible book shows you how to use them in research project while providing straightforward advice on how to approach every step of the process, from planning and organisation to writing up and disseminating research. The authors provide a complete toolkit for conducting research in this field, while rendering the most novel and cutting-edge methods unintimidating...
