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PROMO2 (with CourseMate, 1 term (6 months) Printed Access...

O'Guinn, Thomas / Allen, Chris / Semenik, Richard J.
PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty...

CHF 91.00

Sports Law

Epstein, Adam
Sports Law
Sports Law by Adam Epstein brings the multi-billion dollar business of sport to the classroom. Epstein's book delves into the world of interscholastic, intercollegiate and professional athletics by exploring various categories of law and its relationship to sport. In addition to providing an examination of the history of the NCAA, this textbook examines relevant NCAA cases along with excerpts from the most recent NCAA bylaws in chapters throug...

CHF 416.00

Microeconomics: Principles & Applications

Hall, Robert E. / Lieberman, Marc
Microeconomics: Principles & Applications
Discover how today's microeconomic policy issues, decisions, and applications impact you every day with the practical, accessible presentation in MICROECONOMICS. Written by acclaimed economists Hall and Lieberman, this straightforward contemporary text offers a presentation as current as the latest headlines. Fresh new cutting-edge examples throughout this edition as well as updated mini-cases clearly illustrate core microeconomic theory and a...

CHF 329.00

Advertising Promotion and Other Aspects of Integrated Mar...

Shimp, Terence A. / Andrews, J. Craig
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition,...

CHF 492.00

Business Skills Exercises

Barker, Loretta
Business Skills Exercises
Helps you to prepare you for any entry-level business position. This text provides exercises with a stated goal and follows up with a unit test to ensure you understand the information you need to succeed.

CHF 79.00

Working

Bailey, Larry J.
Working
Shows you how to plan your career, manage your money, and live independently. From listening skills to problem solving to time management, this book makes it simple to learn the skills you need to succeed.

CHF 167.00

Quantitative Methods for Business

Quantitative Methods for Business
Readers don't need to be a mathematician to understand and maximize the power of quantitative methods! Written for the future or current business professional, QUANTITATIVE METHODS FOR BUSINESS, 12E, International Edition by a powerhouse, award-winning author team makes it easy for readers to understand how to most effectively use quantitative methods to make intelligent successful decisions. The book's hallmark problem-scenario approach guide...

CHF 130.00

Principles of Accounting

Needles, Belverd E. / Powers, Marian / Crosson, Susan V.
Principles of Accounting
Needles/Powers/Crosson PRINCIPLES OF ACCOUNTING is continuously evolving to meet the needs of today's learner. This edition's new structure is based on research with students about the best way to deliver content in this course! The chapters in Needles/Powers/Crosson have been organized into the Three Section Approach, which helps you more easily digest the content. The first section is Concepts and focuses on the overarching accounting concep...

CHF 406.00

Principles of Financial Accounting

Needles, Belverd E. / Powers, Marian
Principles of Financial Accounting
Needles/Powers/Crosson PRINCIPLES OF ACCOUNTING is continuously evolving to meet the needs of today's learner. This edition's new structure is based on research about the best way to deliver content to students and to mirror the way instructors have told us they teach! The chapters in Needles/Powers/Crosson have been organized into the Three Section Approach, which helps students more easily digest the content. The first section is Concepts an...

CHF 217.00

Financial Accounting: An Introduction to Concepts, Method...

Weil, Roman L. / Schipper, Katherine / Francis, Jennifer
Financial Accounting: An Introduction to Concepts, Methods, and Uses
Ideal for graduate, MBA, and rigorous undergraduate programs, FINANCIAL ACCOUNTING: AN INTRODUCTION TO CONCEPTS, METHODS, AND USES 14e presents both the basic concepts underlying financial statements and the terminology and methods that allows the reader to interpret, analyze, and evaluate corporate financial statements. Fully integrating the latest International Financial Reporting Standards, inclusive of the latest developments on Fair Value...

CHF 227.00