The Influencer Factory
Bollmer, Grant / Guinness, Katherine Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation.
Influencers are emblematic of what Bollmer and Guinness call the "Corpocene:" a moment in capitalism in which individuals achieve the status of living, breathing, talking co...