Burger Brilliance
Wells, Lee E
This book explores the journey and culture of the highly successful business practices of Wells Cattle Co., located in Rockwall, TX. On these pages you will discover the innovation behind what many label as the best burger they have ever eaten. You will find insight into true servant customer care, along with the imagination required to create one of the most unique menus anywhere in the world.
Innovation: I grew up with amazing ground beef....