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A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not have the background to make. So, if your PC doesn't come equipped with a genie, here are a few of the things Jack Trout's A Genie's Wisdom will teach you: * How branding works * How to design a p...

A legendary hacker reveals how to guard against the gravest security risk of all-human nature "...a tour de force, a series of tales of how some old-fashioned blarney and high-tech skills can pry any information from anyone. As entertainment, it's like reading the climaxes of a dozen complex thrillers, one after the other" --Publishers Weekly Kevin Mitnick's exploits as a cyber-desperado and fugitive from one of the most exhaustive FBI manhu...

Praise for Welch: An American Icon "Welch: An American Icon is a thoroughly researched addition to your business library. No matter how much you have read about Welch, you will certainly learn something new by reading this book." -George Eckes, Management Consultant and author of The Six Sigma Revolution: How General Electric and Others Turned Process into Profits "Janet Lowe has written a fascinating and rewarding book . . . Welch is more t...

Praise for AVOIDING DISASTER "Avoiding Disaster is comprehensive, accurate, and exceptionally useful. It is written for the corporate manager/executive tasked with developing and/or managing the strategic function the author calls 'disaster avoidance.' This book provides the best description I have seen of what should be done, and what skills and knowledge are required to do it. I designed and teach the graduate-level course in Corporate Cris...

The Fast Forward MBA in Finance Second Edition-more necessary than ever! Even Einstein might have had a hard time making sense of the numbers that come out of the typical accounting department. These critical financial figures of a business should be presented in rational, decision-friendly accounting reports to managers. Unfortunately, accounting reports generally fall short of this mark. That's why managers rely on John Tracy and The Fast F...

Doug Swenson has created a book about Yoga that captures his delightful and unique teaching style. " Karen Allen, actress, Yoga Practitioner "Doug Swenson masterfully presents one of the most physically challenging styles of Hatha Yoga in a way students of any level will find safe, fun, easeful, and empowering.

This book provides a comprehensive review of the history of concepts of the endocrine, nervous and immune systems throughout the last century. Historically, these systems were long considered as compartments that performed separate and different functions. However, a breakthrough occurred when advances in genetics and cellular and molecular biology techniques revealed that these systems shared molecular entities (such as cytokines, hormones an...

Many physical, chemical, biological and even economic phenomena can be modeled by differential or partial differential equations, and the framework of distribution theory is the most efficient way to study these equations. A solid familiarity with the language of distributions has become almost indispensable in order to treat these questions efficiently. This book presents the theory of distributions in as clear a sense as possible while provi...

Wind energy conversion systems are subject to many different types of faults and therefore fault detection is highly important to ensure reliability and safety. Monitoring systems can help to detect faults before they result in downtime. This book presents efficient methods used to detect electrical and mechanical faults based on electrical signals occurring in the different components of a wind energy conversion system. For example, in a smal...

Algae, macroalgae and microalgae can be valuable biological resources in a new, more environmentally friendly form of agriculture known as agrobiology. Indeed, the biological properties associated with algae are frequently relevant for agricultural and zootechnical purposes. It is this aspect that is behind the current popularity of algae in the development of new agricultural practices that are related to plant and animal production, which ar...

Innovation is a major challenge for economic development and social progress. Faced with the ecological and food problems that the world is currently experiencing, the legitimacy of innovation takes on its full meaning, particularly in developing countries. As emphasized by international organizations (UN, FAO), building skills and abilities in the agricultural and food sectors are necessary when launching innovation processes for the benefit ...