Purchasing Behavior and Personal Attributes
Massy, William F. / Frank, Ronald E. / Lodahl, Thomas![Purchasing Behavior and Personal Attributes](https://support.digitalhusky.com/media/annotations/sorted/362/36231909/CHSBZCOP0336231909.jpg)
This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.