5 Ergebnisse.

This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a wide range of alternative marketing programs for a manufacturer of a branded, frequently purchased food product. The simulator includes characterizations by brand and size of: (1) the rates of retailer promotions (such as retail price discounts, news...

A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda.This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an i...

Here is the first book on Contract Bridge for beginners which introduces them at once to the generally accepted "Point Count" method of bidding used by the experts. Written by the leading authority, the foremost teacher, and the most successful bridge player in the world, it will prove a boon to the novice and the average bridge player alike.

This book covers exciting advances in the Earth sciences such as plate tectonics, the accurate dating of rocks by radiometric methods, the Earth's internal composition, magnetic field, heat and internal temperatures, the Chandler Wobble, meteorites, and the Earth-Moon system.

Keine Beschreibung.