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Dynamic Models of Advertising Competition

Erickson, Gary M.
Dynamic Models of Advertising Competition
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a signif...

CHF 134.00

Autopoiesis and Cognition

Varela, F. J. / Maturana, H. R.
Autopoiesis and Cognition
This is a bold, brilliant, provocative and puzzling work. It demands a radical shift in standpoint, an almost paradoxical posture in which living systems are described in terms of what lies outside the domain of descriptions. Professor Humberto Maturana, with his colleague Francisco Varela, have undertaken the construction of a systematic theoretical biology which attempts to define living systems not as they are objects of observation and des...

CHF 215.00

Electrochemical and Optical Techniques for the Study and ...

Melendres, C. A. / Ferreira, M. G. S
Electrochemical and Optical Techniques for the Study and Monitoring of Metallic Corrosion
In spite of considerable efforts over the years to understand and combat materials degradation via corrosion processes, many challenges still remain both in the theoretical understanding of the phenomena and in seeking pratical solutions to the perennial problem. Progress has been slow due to the complexity of the processes and the systems involved. Fortunately, in recent years there has been a renaissance in the development of new electrochem...

CHF 355.00

Constructing Predictable Real Time Systems

Stoyenko, Alexander D.
Constructing Predictable Real Time Systems
Vorwort In der Natur entwickelten sich die Echtzeitsysteme seit einigen 100 Mil­ Honen Jahren. Tierische Nervensysteme haben zur Aufgabe, auf die Nachrichten aus der Umwelt die Steuerungsbefehle an die aktiven Or­ gane zu geben. Dabei spielen zum Beispiel bedingte Reflexe eine wichtige Rolle. Vielleicht kann man die Entstehung des Menschen etwa zu der Zeit ansetzen, als sein sich allmahlich entwickelndes Gehirn Gedanken entwickelte, deren Bede...

CHF 188.00

Tutorials in Motor Neuroscience

Stelmach, George E. / Requin, Jean
Tutorials in Motor Neuroscience
This volume represents the proceedings of a NATO Advanced Study Institute (ASI) on the topic of "Motor Neuroscience" held at the Hotel San 15-24, 1990. The San Bastiano Hotel Bastiano, Calcatoggio (Corsica), September provided a beautiful setting for the ten day ASI in aresort on the west coast of Corsica, near the island's capital city of Ajaccio. The motivation of this ASI originated from the success of an ASI that we organized eleven years ...

CHF 355.00

American Historians and the Atlantic Alliance

Kaplan, Lawrence S.
American Historians and the Atlantic Alliance
This conference-based work offers the views of seven American diplomatic historians on the role of NATO from an American perspective, placing the alliance within the larger frame of America's foreign policy as a superpower. Each reveals an aspect of how NATO has fashioned the "American Century".

CHF 34.90

Warlpiri Morpho-Syntax

Simpson, J.
Warlpiri Morpho-Syntax
Warlpiri is a Pama-Nyungan language (Ngarrka group) spo­ ken by over 3, 000 people in Central Australia. Neighbour­ ing languages (all Pama-Nyungan) include its closest relatives, Warlmanpa and Ngardily, to the north-east and west respec­ tively, Warumungu (Warumungic) and the Arandic languages, Kaytetye and Alyawarr, to the east, the Western Desert lan­ guages, Pintupi and Kukatja, to the south and west respectively, the Ngumbin language Jaru...

CHF 331.00

Forest Regeneration Manual

Dougherty, P. M . / Duryea, Mary L.
Forest Regeneration Manual
The Forest Regeneration Manual presents state-of-the-art information about current regeneration practices for southern pines in the United States. Over 1.2 billion seedlings of five major species -- loblolly, slash, longleaf, sand, and shortleaf -- are planted each year. In 22 chapters, the Manual details fundamental steps in establishing successful young pine plantations: regeneration planning, including economic and legal aspects, regenera...

CHF 355.00

The Mind Of The Strategist: The Art of Japanese Business

Ohmae, Kenichi
The Mind Of The Strategist: The Art of Japanese Business
Originally published in 1982, this classic guide to the inner workings of the strategic thinking process is now available in trade paperback. In this remarkably topical book, Ohmae offers provocative insights into the ways that the Japanese think strategically and focuses on helping western business people free up their creative power to improve the odds of creating winning strategic concepts.

CHF 43.90

Basophil and Mast Cell Degranulation and Recovery

Dvorak, Ann M.
Basophil and Mast Cell Degranulation and Recovery
Basophils and mast cells are similar but unique secretory cells with a well-documented role in immediate-hypersensitivity reactions. The presence of these cells in various cell­ mediated hypersensitivity reactions, in tissues of multiple diseases, and as a component of the host reaction to injury and repair in numerous circumstances is well known. Release of stored and newly generated mediators of inflammation from basophils and mast cells con...

CHF 236.00

Geology of Japan

Hashimoto, M.
Geology of Japan
Characterizes the geology of Japan by describing the large scale construction of each geotectonically defined terrane and mass, and tracing the geotectonic history of the island chain. Also considers the submarine topography and geology around the islands, and ore deposits in relation to igneous act

CHF 134.00

Foundations of Real-Time Computing: Formal Specifications...

Tilborg, André M van / Koob, Gary M
Foundations of Real-Time Computing: Formal Specifications and Methods
This volume contains a selection of papers that focus on the state-of­ the-art in formal specification and verification of real-time computing systems. Preliminary versions of these papers were presented at a workshop on the foundations of real-time computing sponsored by the Office of Naval Research in October, 1990 in Washington, D. C. A companion volume by the title Foundations of Real-Time Computing: Scheduling and Resource Management comp...

CHF 201.00

Transport Processes in Porous Media

Corapcioglu, M. Yavuz / Bear, Jacob
Transport Processes in Porous Media
This volume contains the invited lectures presented during the NATO/ASI conducted in Pullman, Washington, July 9-18, 1989. This is the third in a series of NATO/ASIs on transport phenomena in porous media. The first two, which took place at Newark, Delaware in 1982 and 1985, are devoted to various topics related to the Fundamentals of Transport Processes in Porous Media. The contents of the books resulting from previous NATO/ASIs are given at ...

CHF 355.00

Market Morality and Company Size

Harvey, Brian / Corbetta, Guido / Luijk, Henk J. L. van
Market Morality and Company Size
Henk van Luijk A continuing debate Business life and ethics have always had an uneasy relationship. Together they feel uncomfortable, separated from each other they feel truncated. But, in more ways than one they need each other. For, to paraphrase a famous expression of the philosopher Kant: business without an ethical orientation is blind, and ethics without business experience is void. There are two different reasons for this uneasy relatio...

CHF 134.00

Activity Measurement in Psychology and Medicine

Tryon, Warren W.
Activity Measurement in Psychology and Medicine
In his treatment of activity measurement in the fields of medicine and psychology, Tryon gives us a book that clearly accomplishes the three purposes set out in its preface. The reader is definitely encouraged to wrestle with the concepts ofbehavior and activity in terms of "dynamic physical quantities." Moreover, the reader cannot help but become familiarized with the technology available for performing activity measurements. Motivation to us...

CHF 134.00

Toward Old Testament Ethics

Kaiser, Jr., Walter C.
Toward Old Testament Ethics
Providing exegetical principles for the study of Old Testament ethics, this volume examines 'moral' texts of the Old Testament, and explores the content of Old Testament ethics and its meaning to believers today. It can be used quite effectively as a textbook for Ethics in the Old Testament.

CHF 33.50

Empiricism and Darwin¿s Science

Wilson, F.
Empiricism and Darwin¿s Science
I would like to record my thanks to Paul Thompson for useful conver­ sations over the years, and also to several generations of students who have helped me develop my ideas on biological theory and on Darwin. My wife has, as usual, been more than helpful, in particular she typed a good portion of the manuscript while I was on leave a few years ago, more now than I like to remember. My parents were both looking forward to holding a final copy o...

CHF 188.00

Sulphonation Technology in the Detergent Industry

Herman de Groot, W.
Sulphonation Technology in the Detergent Industry
This book is about Sulph(on)ation Technology in its technical entirety, aiming at superiority in final product quality, raw material utilisation, sustained plant reliability and safety, minimisation of liquid effluent and gaseous emissions, it is about the total quality of the operation. It will be of value to engineers and chemists who are, or will be, involved in the practical daily operation of sulphonation plants or R&D, activities. The bo...

CHF 414.00