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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation, the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. Th...

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Zeolites and related microporous materials are used in oil processing and in the fine and petrochemical industries on a large scale. New applications of zeolites contribute to environmentally friendly processes and refined zeolites such as catalytic zeolite membranes and zeolites containing exhaust-pipe reactors are being introduced. Recent diversity in zeolite research has been fueled by the increase in number of microporous materials and the...

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

The Sixth Refinement Workshop took place at City University in London from 5th to 7th January 1994. The present volume includes all of the papers which were submitted and accepted for presentation, together with two papers by invited speakers. The workshops in the series have generally occurred at one year intervals but in this last case a two year period had elapsed. These workshops have established themselves as an important event in the cal...

Advanced Marketing Research is a companion volume to Richard Bagozzi's " Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included...

Best seller for introductory courses in Laser Electronics and Quantum Electronics.This is a practical approach to introductory laser electronics that emphasizes real-world applications and problem-solving skills over theory, providing a clear understanding of both optical and microwave frequencies.

Contributed papers by experts in the field detail how to put integrated pest management to work. Presents the philosophy and practice, ecological and economic background as well as strategies and techniques including not only the use of chemical pesticides but also biological, genetic and cultural methods to manage the harm done by insect pests.

Using a developmental approach, this volume integrates the career counselling process into the life span, ranging from early childhood through to older adulthood. The stages explored include: years of identification and differentiation, years of growth and searching, and years of compromise and commitment to a lifestyle.

She was a beautiful doelike child, with an intense, graceful fragility. In her first year, she picked up words, smiled and laughed, and learned to walk. But then Anne-Marie began to turn inward. And when her little girl lost some of the words she had acquired, cried inconsolably, and showed no interest in anyone around her, Catherine Maurice took her to doctors who gave her a devastating diagnosis: autism.In their desperate struggle to save th...

Technology is becoming ever more widely recognised as the crucial element in the explanation of economic growth and business fluctuations. Yet the relationship between investors' rationality and investment strategy remains ill understood, and is often constructed in contradictory fashion. Chidem Kurdas's lucid exploration of the problem provides the basis for a synthesis that should prove extremely useful: it is the most original book if its k...

Historicizing Blake puts Blake back into the cultural context of his times. These new essays by both established and younger scholars re-address Blake's contemporary milieu after the neglect of ten years of post-structuralist, reader-orientated, methodology. By employing notions of history wider than the purely 'literary', and featuring an important new essay by the period's foremost subcultural historian, Iain McCalman, Historicizing Blake re...

Good or bad? New or old? The rich connotations of the word 'biotechnology' reflect a history that stretches back more than seventy years. To some, the concept describes the evolving crafts of industrial production using micro-organisms. To others, biotechnology is a product of the recombinant techniques only recently developed by molecular biologists. It has been seen simply as a means of wealth production and as a new kind of technology--some...

An elementary introduction to the interplay between quantum mechanics, relativity, and symmetry.

∗ This book provides an account of the concept of ideology in relation to poststructuralism and postmodernism. ∗ One of the few books to relate this discussion to third world issues. ∗ Author is internationally known in the field of development studies and for his previous work in ideology.

This step-by-step guide to the export life cycle, from order to payment, examines the financial risks and problems exporters face.

Mariana Gosnell takes the reader along on her extraordinary voyage across the U.S. in her single-engine Luscombe Silvaire, Zero Three Bravo. Enticed by the ribbon of sky that she could see from her Manhattan office window, she took a leave of absence from her job and made a three-month solo flight, navigating by use of landmarks and landing in America's little-known, back-country airports. She traveled south from her home airport of Spring Val...

An engaging saga of unconditional friendship, love, and foregiveness...Golden's style is modern, refreshing and accurately captures a slice of African-American life." (St. Petersburg Times)In the exciting, yet frightening days of Freedom Summer in 1963, two very different African-American women meet, each to discover in the other an elegant completion of herself. Jessie, running from her sexually abusive father and distant mother, is a born ac...