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How many of today's leading corporations are successfully winning back old customers and attracting new ones The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestle, Dupont, AT&T, , and Panasonic have stopped creating products for "buye...

Here's a unique collection of over 170 reproducible exercises to fill your extra classroom minutes with challenging and practical exercises that stimulate your students to think and reason more intelligently and critically! Better yet, the exercises are fun, can be used at any time for a variety of instructional purposes, and are perfect for large and small groups as well as independent work. For your convenience, all of the Brain Games! activ...