In der Kaufverhaltensforschung entsteht Präferenz für ein Produkt durch das Abwiegen aller Nutzen- und Kostenkomponenten gegenüber verschiedenen Konkurrenzprodukten. Können die Nutzenkomponenten vor dem Kauf nicht oder nur teilweise beurteilt werden, empfinden die Konsumenten Unsicherheit. Diese kann durch Informationen beseitigt werden, was jedoch Kosten verursacht, die bei der Nutzenrechnung zu berücksichtigen sind. Ziel der Arbeit ist es, d...
This historical survey of the discovery of the electron has been published to coincide with the centenary of the discovery. The text maps the life and achievements of J.J. Thomson, with particular focus on his ideas and experiments leading to the discovery. It describes Thomson's early years and education. It then considers his career at Cambridge, first as a fellow of Trinity, later as the head of the Cavendish Laboratory and finally as Maste...
A wave of fundamentalism is sweeping across the globe as the millennium approaches, and a power-hungry presidential candidate sees his ticket to success in making an example out of a teenage girl who abandoned her infant in a Dumpster. Taking the girl's case is Carolyn Crespin, a former attorney, who left her job for a quiet family life. Now she must call upon five friends from college, who took a vow to always stand together. But their succes...
Eight contributions explore curriculum issues regarding coursework, field training, the status of research, and the need for promoting a multidisciplinary perspective. They provide an overview of the content and kinds of undergraduate and graduate courses available, and of freestanding, clinical-community, and interdisciplinary graduate programs in
From bestselling author Phillip Margolin, a fast-paced legal thriller packed with page-turning suspense. Peter Hale is a young attorney struggling to make his own mark in his father's venerable law firm when he is presented with the opportunity of a lifetime. During the trial of a multimillion-dollar case, Peter's father, the lead counsel, suffers a heart attack and asks Peter to move for a mistrial until he's feeling better. Peter decides thi...
A wonderful collection that in its impressive breadth and depth gives a full account of a nation's contemporary medicine as it has been shaped by the events of the late 20th century."--Robert Coles
The essays in Transitions, Environments, Translations explore the varied meanings of feminism in different political, cultural, and historical contexts. They respond to the claim that feminism is Western in origin and universalist in theory, and to the assumption that feminist goals are self-evident and the same in all contexts. Rather than assume that there is a blueprint by which to measure the strength or success of feminism in different pa...
Winner of the Hugo Award for Best Novel • One of the most enthralling science fiction sagas ever written, Kim Stanley Robinson's epic trilogy concludes with Blue Mars-a triumph of prodigious research and visionary storytelling. The red planet is no more. Now green and verdant, Mars has been dramatically altered from a desolate world into one where humans can flourish. The First Hundred settlers are being pulled into a fierce new struggle betwe...
Following his worldwide success with "Sophie's World", Jostein Gaarder follows up with this adventure story, again blending the threads of philosophy, fantasy and reality, and taking twelve-year-old Hans Thomas on a glorious magical mystery tour with his father. "A sparkling injunction to be forever humorous, optimistic and, above all, curious, this is a book of marvels" "Independent On Sunday
Lucius Annaeus Seneca wurde vor rund 2000 Jahren geboren. Als stoischer Philosoph, Tragödiendichter, Erzieher und Minister ist er eine der vielseitigsten Gestalten der Antike. Unter Kaiser Caligula verfolgt, unter Claudius verbannt und von Nero zum Selbstmord gezwungen, gab er der Nachwelt die Frage auf, ob und wie man philosophisches Denken und politisches Handeln vereinen kann. In seinen brillanten Essays weist er den Weg zur inneren Freihei...
Jüngsten Umfragen zufolge akzeptiert nur noch jeder dritte Ostdeutsche die westliche Ordnung, und jeder zweite gibt an, daß es ihm heute schlechter geht als erwartet. Dieser Unzufriedenheit spürt Daniela Dahn bei sich und anderen nach: erklärend, rechtfertigend, polemisierend. Mit verschärfter Angriffslust schildert sie aber auch die im wahrsten Wortsinn kopflose Reaktion vieler "Wessis" auf solch herausfordernden "Oststolz". Wer es wagt, Verg...
