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Die Instrumente des Marketing-Mix und ihre Anwendung im W...

Huber, Petra
Die Instrumente des Marketing-Mix und ihre Anwendung im Wohnimmobilienmarkt
Inhaltsangabe:Zusammenfassung: Diese Diplomarbeit beinhaltet allgemein das Thema Immobilien-Marketing und speziell die Instrumente im Marketing-Mix und ihre Anwendung im Wohn-Immobilienmarkt. Ziel dieser Diplomarbeit ist es, zu verdeutlichen, daß im Wohnimmobilienmarkt ein dauerhaftes Bestehen der Unternehmen nur dann gewährleistet ist, wenn sich diese langfristig am Markt orientieren. Ebenfalls zur Zielsetzung gehört die Darstellung des Ins...

CHF 49.90

Möglichkeiten und kritische Würdigung der Adaption klassi...

Döring, Mathias
Möglichkeiten und kritische Würdigung der Adaption klassischer Werbewirkungsanalysen und Messung der Nutzung und Akzeptanz von werblicher Kommunikation in Online-Netzen
Inhaltsangabe:Einleitung: Die Technologien des Online-Marktes, das Online-Marketing und die damit verbundene Marktforschung befinden sich weltweit in einem dynamischen Entwicklungsprozeß. Täglich werden neue Erkenntnisse, Zahlen, Untersuchungsergebnisse und Meinungen veröffentlicht. Aus diesem Grund können vor allem, was den Stand der technischen Entwicklungen betrifft, diese Aufzeichnungen nur eine Momentaufnahme darstellen. Neue Medien erm...

CHF 49.90

Märchen im Unterricht

Unger, Nicola
Märchen im Unterricht
Inhaltsangabe:Einleitung: Märchen sind ein Kulturgut, das sich in vielen Völkern, Kulturen und Gegenden der Erde findet. Märchen sprechen eine Sprache der Symbole und Bilder, eine Sprache, die den Menschen in seiner Emotionalität besonders anspricht. Sie haben eine Anziehungskraft, die uns nicht unberührt läßt. Sie zeigen in vielen Kulturen Motive menschlichen Daseins, die übereinstimmende Merkmale zeigen. Gang der Untersuchung: Die Arbeit ...

CHF 49.90

Dealing with Difficult Participants

Pike, Bobbie / Pike, Robert W. / Arch, Dave
Dealing with Difficult Participants
If you deal with difficult participants in your training sessions, you know the destructive effect they can have on their own learning, as well as on the group's learning process. This helpful guide book provides you with the knowledge and skills needed to deal with almost any difficult participant. You'll learn first how to identify the types of difficult participants, and then how to decide which technique (127 in all) is best suited for dea...

CHF 69.00

The Accidental Activist

Gingrich, Candace
The Accidental Activist
When the Republican landslide of 1994 propelled her brother, Newt Gingrich, to the top of national politics, Candace Gingrich knew her life would never be the same. Alarmed at the epidemic of gay-bashing in America and her own brother's support for antigay legislation, Candace felt she had to act. The Accidental Activist chronicles her journey from being an unknown, part-time truck loader for UPS to a nationally renowned activist for gay right...

CHF 25.90

Progress in Artificial Intelligence

Cardoso, Amilcar / Costa, Ernesto
Progress in Artificial Intelligence
This book constitutes the refereed proceedings of the 8th Portuguese Conference on Artificial Intelligence, EPIA '97, held in Coimbra, Portugal, in October 1997. The volume presents 24 revised full papers and 9 revised posters selected from 74 submissions from various countries. Also included are two full invited papers and two abstracts of invited talks. The papers are organized in topical sections on automated reasoning and theorem proving, ...

CHF 69.00

Will My Name Be Shouted Out?

O'Connor, Stephen
Will My Name Be Shouted Out?
Putting a human face on dire statistics about inner-city schools, Stephen O'Connor describes how his junior high school students--struggling to make sense of lives touched by violence, poverty, and broken families--discovered their own voices by writing and performing two plays.

CHF 34.90

At Issue

Mac Cormack, Karen
At Issue
Karen Mac Cormack's "At Issue" is a sequel of sorts to "Fit to Print" (also from Coach House Books), her collaborative poetic examination of the newspaper with British poet Alan Halsey. In "At Issue, " Mac Cormack examines the format and contents of the lifestyle magazine. Utilizing the vocabulary and spelling found in "Vogue" (both British and American versions), "Self" (a health/fitness magazine geared to female readership) and "Prevention" ...

CHF 24.90

Feminine Healing

Elias, Jason / Ketcham, Katherine
Feminine Healing
Celebrating the power of women's bodies, here is a philosophical and practical approach to wellness that integrates body, mind, and spirit. Through stories, myths, and parables, and the wisdom and insight of ancient and contemporary healers, "Feminine Healing" teaches women how to connect with their bodies' inherent knowledge and strength.

CHF 40.90

God Was Not in the Fire

Gordis, Daniel
God Was Not in the Fire
Contemporary Jews seeking a path toward spirituality and a renewal of faith will find it in this fresh look at the traditional rituals, prayers, celebrations, and ethical teachings of Judaism. "This book makes its case for returning to one's Jewish roots, for exploring the various paths to God, and living a fuller, richer life".--Sandra Rosenthal Berliner, "The Philadelphia Inquirer".

CHF 25.90

Ghetto Schooling

Anyon, Jean
Ghetto Schooling
Jean Anyon argues that without fundamental change in government and business policies and the redirection of major resources back into the schools and the communities they serve, urban schools are consigned to failure, and no effort at raising standards, improving teaching, or boosting achievement can occur.

CHF 49.50