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Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows s...

In 1910, Karl Jaspers wrote a seminal essay on morbid jealousy in which he laid the foundation for the psychopathological phenomenology that through his work and the work of Hans Gruhle and Kurt Schneider, among others, would become the hallmark of the Heidelberg school of psychiatry. In General Psychopathology, his most important contribution to the Heidelberg school, Jaspers critiques the scientific aspirations of psychotherapy, arguing that...

Since 1989 an indigenous political movement—the Coalition of Workers, Peasants, and Students of the Isthmus (COCEI)—has governed the southern Mexican city of Juchitán. In Decentering the Regime, Jeffrey W. Rubin examines this Zapotec Indian movement and shows how COCEI forged an unprecedented political and cultural path—overcoming oppression in the 1970s to achieve democracy in the 1990s. Rubin traces the history and rise to power of this gras...

This work is part of a series focusing on research into law and economics. It discusses a variety of topics in the field.

The study of biology and politics examines the linkage between the life sciences (broadly defined) and politics. Among biological areas from which these linkages are drawn include: human ethology, socio-biology, ethology, genetics, evolutionary theory, neurosciences, biotechnology, and, bioethics amongst others. These knowledge arenas are used to illuminate policy choices (biopolicy), political behaviour, leadership behaviour, international po...

Even today, many people think of 'social problems' as involving poor and powerless individuals in society. "Research in Social Problems and Public Policy" seeks to improve the balance by adding a focus on important and powerful institutions. Such organizations often play key roles in managing, and mismanaging, the ways in which some of today's most important social problems are handled by the public policy system. The papers discuss policy sci...

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Die Begriffe "Neuronale Netzwerke" und "Fuzzy Logic" erobern seit geraumer Zeit viele Bereiche der Technik. Durch Kombination lassen sich die Vorteile beider Methoden miteinander verknüpfen. Es entstehen lernfähige Verfahren, deren Entscheidungswege und Funktionalität einfach nachvollziehbar und interpretierbar sind. Ziel des Buches ist es, die grundlegenden Kenntnisse in der notwendigen Tiefe zu vermitteln. Das Buch ist gleichzeitig eine wich...

One of the principal concerns in recent years regarding the atmospheric environment has been the formation of ozone and other photo-oxidants over much of Europe in the summer. Ozone is formed in the atmosphere by a complex series of chemical reactions in the presence of sunlight from volatile organic compounds and nitrogen oxides. As the reactions take place in air flows determined by the detailed meteorological situation, the measurement, int...

The present volume deals with the most fascinating aspects of sensory performance studied in insects, crustaceans and spiders. Arthropods inhabit practically every conceivable ecological niche, and are perfectly adapted to cope with the constraints of their natural habitats. They move on the ground, in water, and in the air. They use visual, olfactory, acoustical, vibratory, and tactile cues for orientation, to recognize and pinpoint their tar...

The term socialization, in sociology and social psychology, almost always denotes the process whereby individuals learn to behave willingly in accordance with the prevailing standards of their culture. Although occasionally used synonymously with learning, it is usually reserved for the type of learning that bears on future role performance, which particularly involves group approval. In this work, the black men interviewed talk of their early...

This classification is based primarily on the microscopic charac­ teristics of tumours and, therefore, is concerned with morpho­ logically identifiable cell types and histological patterns, as seen with conventional light microscopy. The term tumours is used synonymously with neoplasm. The phrase tumour-like is applied to lesions which resemble neo­ plasms, clinically or morphologically, but do not behave biologi­ cally in a neoplastic manner....

High unemployment rates in the period of an internationalization of economies and an intensified technological competition are the main problems that exist in most EU countries. Taking stock of unemployment patterns, technological trends and employment opportunities in the EU and the US is crucial for the reform debate in Europe. In continental Europe, major problems are an insufficient creation of new firms in innovative technology fields, in...

Qualitätsmaßnahmen können sehr kostenintensiv sein. Deshalb ist bei der Einführung eines Qualitätsmanagements die Auseinandersetzung mit der Wirtschaftlichkeit des entwickel- ten Managementsystems erforderlich. Das Buch präsentiert ein Konzept des Qualitätscontrolling für Dienstleistungen. Zentraler Baustein ist eine Wirtschaftlichkeitsrechnung des Qualitätsmanagements in Form einer Kosten-Nutzen-Analyse. Ausgehend von den Maßnahmen des Qualit...

Like the previous nine volumes published between 1988 and 1996, Medicinal and Aromatic Plants X is unique in its approach. It comprises 22 chapters dealing with the distribution, importance, conventional propagation, micropropagation, tissue culture studies, and the in vitro production of important medicinal and pharmaceutical compounds in various species of Actinidia, Alkanna, Arnebia, Campanula, Catharanthus, Centella, Chenopodium, Cornus, C...

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. . . . . . . . . . . . . . 65 CONTENTS Chapter 4 The EU Intergovernmental Conference 1996/97: The Moment of Constitutional Choice for a Democratic Europe? MICHAEL NENTWICH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 Chapter 5 Double Asymmetry as Normative Challenge SVERKERGUSTAVSSON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....

The invariant theory of non-reductive groups has its roots in the 19th century but has seen some very interesting developments in the past twenty years. This book is an exposition of several related topics including observable subgroups, induced modules, maximal unipotent subgroups of reductive groups and the method of U-invariants, and the complexity of an action. Much of this material has not appeared previously in book form. The exposition ...

No other issue has divided the feminist movement in the past two decades quite like pornography. By providing the first book to engage in an empirical investigation of the pornography industry itself, the authors--each grounded in the radical feminist anti-pornography movement--move beyond the rhetorical bomb-tossing of an often polarized debate. The authors engage in a systematic examination of the politics, production, content, and consumpti...